THE tool, equipment and compact plant hire industry continues to go from strength to strength following reports from the organisers of the Executive Hire Show 2020 (5 - 6 February Ricoh Arena, Coventry).
During the annual exhibitor ‘kick-off’ meeting at the show’s established home at the Ricoh Arena, which took place on 10 October, the team reported that an impressive 142 exhibitors had already signed up for the 2020 Show and the event is already 87% sold.
The meeting was well attended, with exhibitors both old and new taking time out of their busy schedules to attend the event. Team members from exhibiting companies including Thwaites, Altrad Belle, Hire Association Europe (HAE), HSC (Hire Supply Company), Shindaiwa, Insphire Ltd, Bomag and many more made the journey to the Ricoh.
It was also the first time that many of the exhibitors in attendance had the opportunity to meet with the brand-new members of the Executive Hire Show team.
Chris Moore, the new Publishing and Events Director for the show, opened the proceedings highlighting the success of the previous Shows and how the 14th annual event is aiming even higher in terms of exhibitors and visitor attendance. He said: “Make sure you are ready to do business and maximise the full benefit of the show! Exhibitors and visitors travel from all over the UK to take part and visit and we are on course to set new records once again by working together as team.”
Chris Moore handed over to Hannah Webb who is the head of operations at the parent Hemming Group and also the new head of operations for the EHS. She is responsible for ‘putting the show together’ and ensuring the entire event runs seamlessly providing the best possible experience for the show’s exhibitors and visiting hirers.
Hannah Webb introduced the appointed contractors for show which included Showlite, who were instrumental in the show’s new look which was debuted at the 2019 event. Also represented were Circdata, who are responsible for visitor registration and data capture. Hannah Webb also explained to the exhibitors the new look ‘back office’ of the website, social media assets and the all new exhibitor manual.
The EHS National Visitor Campaign is the ‘centrepiece’ of the Executive Hire Show’s efforts to attract hirers to the event. This year will be no exception and once again the show will be working in partnership with The Hire Supply Company to utilise the expert services of Steve McKenzie and his team, who visited over 800 hire depots throughout the UK and Ireland for the 2019 event.
The 2020 campaign has already started and Chris Moore will be joining the mega ‘Road Trip’ alongside Steve McKenzie’s team. Steve reported: “Our team plan to mobilise hirers to attend the 14th annual show – we are passionate about this event and want to deliver good quality visitors. We go that extra mile and between us we have 152-years’ experience in this industry and have made some very good contacts over the years.”
He added: “We are planning on 850 visits as part of the 2020 campaign – these visits also form the initial judging process for the ‘Passionate Hirer Awards, which are presented at the show during the party on the first evening.”
Steve McKenzie concluded by encouraging all to get involved to make this show a success.
Visitors/exhibitors can follow the team’s journey visiting hirers nationwide HERE.
Next to address the audience was the Executive Hire Show’s (also Executive Hire News Editor) Alan Guthrie, who highlighted additional features of the event. He announced that back by popular demand is the Innovation Trail.
The ‘Innovation Trail – Live!’ is also making a return - where 10 selected Innovation Trail products, which judges consider to be particularly outstanding, will be exhibited on a specially branded stage area in Hall 2.
Alan Guthrie explained the concept, saying: “Each chosen ‘Innovation Trail – Live!’ supplier will be given a dedicated 10-minute slot to present and explain their product and talk the audience through its innovative qualities. These individual sessions will take place during the two days of the show. Paul Hutton, a radio, podcast and YouTube channel presenter, has once again agreed to host ‘Innovation Trail – Live!’ Paul will interview each company’s representative live on the stage.”
EHS Sales Manager Lee Westney was next up to highlight sponsorship opportunities surrounding the show and brand-new Sales Executive, Tierney Elliott also addressed the audience with a witty talk on other opportunities to help maximise exhibitor’s presence at the 2020 show.
Last and by no means least, exhibitors and guests were reminded about the EHS 2019 series of industry Road Shows. The next is being held on Tuesday 12 November from 4.30 - 7.30pm at the Mercure (formerly Thistle) Haydock Hotel, followed by another event on Wednesday 4 December from 4.30 - 7.30pm at the Holiday Inn, Bristol.
At these popular regional events, hirers and suppliers can benefit from bargains available only on the day that could boost their business. As well as hearing presentations on key issues and trends, participants will network, catch up with existing contacts while making new ones, and generally get involved.
And these events are an exciting prelude to the Executive Hire Show. With Brexit scheduled to happen on 31 October, the timing could hardly be better, enabling hirers to explore new revenue opportunities, do deals and build a positive future.
Visit www.executivehireshow.co.uk for more details on the show, the Road Shows and a full exhibitor list.