DRAGONS’ Den success story, Gripit plasterboard fixings have announced that they will be launching their first ever national TV advertising campaign, only five years after receiving Deborah Meaden’s investment on the hit BBC show.
The 30 second ad titled ’10 heavy objects’ is scheduled to run the four weeks leading up to Easter and will feature Gripit’s new DIY packs.
The ad created by production company, Dancing Aardvarks, features everyday consumers decorating their homes by hanging a range of heavy items, both usual and unusual, to plasterboard using Gripit’s simple Drill, Tap & Turn application method.
Jordan Daykin, CEO and inventor of Gripit said: "We want to empower DIYers of all levels to hang their curtains, shelves, TV’s, cabinets and a whole lot more. Having established ourselves as a trusted plasterboard fixing for the trade, we are now extending our offering to consumers who have the confidence to hang more than just a picture or clock. Providing them with the fixings, screws and drill-bit means they have everything they need to do the job themselves."
The Gripit philosophy of delivering simple solutions to everyday problems has been embraced by high street retailers, ASDA and Robert Dyas, who have committed to listing the new Gripit hanging kits from early spring.
Now available in more than 5,000 stores nationwide, with distribution agreements in Europe, Australia, NZ, the United States and Canada, Gripit has established itself as one of the strongest plasterboard fixings on the market. Quick and easy to install, a single Gripit fixing holds up to 113kg.
Unlike other fixings that rely on modifying or strengthening walls, and others that need timber studs or brickwork anchor points behind the plasterboard (which limits their positioning options), Gripit fixings can be fitted straight into the plasterboard (including dot & dab, double thickness and insulated) with no need for specialist tools – allowing the user to make savings on time, materials and labour.