HOME and garden retailer, wilko, which has 417 stores across the UK, is to support National Home Improvement Month, BHETA’s industry-wide consumer-facing marketing initiative, now in its third year.
It will be the first multiple retailer to sign up to the campaign which will run throughout April. Wilko’s involvement follows on from a successful Meet the Buyer event held by BHETA back in November 2019.
Keeley Vernon, BHETA’s sector manager for DIY & Home Improvement who is driving the campaign commented: “It is fantastic to have wilko, a major retailer on board for 2020. Its engagement provides a great opportunity within our industry not only for the wilko brand, but also for BHETA’s supplier members and for the consumer; and will elevate the campaign to new level. Everyone at BHETA is very much looking forward to working with wilko on this new opportunity; and raising the profile of National Home Improvement Month!”
As in previous years, National Home Improvement Month is all about inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling. The month-long initiative is intended to make the most of the key sales period over Easter for home improvement tools and consumables.
National Home Improvement Month uses the tagline ‘Love The Home You Live In’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point of sale and support material will again be available.
As a BHETA sponsored initiative, suppliers and distributors wanting to get involved need to be, or become, members of BHETA to participate. Any supplier, distributor or retailer who would like more information about the campaign should contact BHETA’s home improvement sector manager, Keeley Vernon at BHETA on 0121 237 1130 or email [email protected].